Connectica International Co., Limited
would a \'digital you\' make buying clothes online easier?
As we all know, the flow scanner is currently just a prototype, just a space around which the curtains are pulled and 10 sensors are installed, all of which are trained in different parts of me.
The music started and I put my feet in the marked place and grabbed a pair of handles.
After three scans of my body, the machine has my exact size in a few seconds.
On the outside screen I can see myself modeling in 3D.
Jim Downing, chief technology officer at Metail, explained: \"We can build all the bumps and bumps with your body model, so it\'s very personalized . \", The Cambridge company that developed this new technology.
You can say it again.
I looked at myself in surprise and silently concluded that my New Year\'s diet system obviously needs to be strengthened.
The idea is that you can dress up your virtual models online with a variety of costumes and look at them from all angles.
With the advent of new designs, retailers can also send you fashion ideas, just like your digital body.
\"Everyone has the ability to look great,\" said Tom Adeyoola, founder of Metail . \".
\"There is no reason why we will not move to a future where the concept of size disappears.
This is to make you feel good and put on the best clothes for your figure.
\"But I was told to take it slowly.
This technology in Western clothing stores is partly because retailers are worried about customers --like me -
What they see may be delayed.
\"If people want the most accurate way to capture the shape of the body, this is a good way,\" Mr Adeyoola said . \".
\"But we wanted the easiest way, so we built a statistical model, too.
For a woman, if you enter height, weight, and bra size, plus your general shape --hour-glass or pear-shaped -
You can feel the accuracy of 92% to 96%.
But he believes that both methods will be replaced by mobile phones over time, which will become \"a very good and accurate tape measure \".
Zozo, a Japanese online fashion retailer, has similar ideas.
Send a picture to the customer-
Embrace socks featuring unique positioning points.
When the phone takes your photo to create a 3D model of your shape, you squeeze into the tights, stand in front of the phone and turn 360 degrees.
You can then order \"custom fit\" clothes from a limited range currently.
This is an interesting idea, but when our colleagues in the technical department tried out zosuit, they found it not working very well.
This is a huge challenge for online fashion retailers.
Shoppers like convenience, but they can\'t try on clothes first, so the return is high, which adds a layer of cost and is usually passed on to customers. Achim Berg, co-
The author of the McKinsey consultancy\'s annual fashion status report said: \"Women don\'t like to buy jeans in stores, and it\'s nothing good at home.
He said: \"They may return them in 70% to 80% of the time.
Berg said that in Germany, which has a long history of mail order, the return on mail order is about 50%, while in the UK, the number is slightly lower.
Companies like Amazon, Asos, Topshop, and JD Sports offer \"buy first\" services that only exacerbate returns, although retailers expect higher sales to offset this cost.
As a result, more and more online retailers are trying to provide customized clothing and personalized services.
Amazon\'s recent move to patent the virtual fitting room app proves this.
The app has not yet been developed and will search for social media photos of customers to predict their fashion style before identifying possible suggestions.
\"The biggest trend in fashion now is personalized,\" said Julia Bösch of Berlin Outfittery, one of Europe\'s largest online retail companies.
\"We find that most customers are overwhelmed by the choices they offer, especially online choices.
\"Outfittery uses algorithms and human stylists to design a range of clothes that suit your specified style preferences, sizes, personalities, and wishes.
MS Bösch said the company has 20 algorithms to choose from and eventually it plans to develop its own exclusive brand using insights collected from 600,000 customers.
But if internet fashion makes itself more attractive, will this cause more trouble for physical stores?
\"The High Street is trying to distinguish itself from what is online,\" Mr Adeyoola said . \".
\"We need fewer stores, but they need a more interesting retail experience for brands.
\"Nike recently opened a new store in New York where customers can try on sneakers while running on a treadmill and immerse themselves in digital games.
Alibaba has launched a similar \"experience.
Led store in China.
McKinsey\'s Achim Berg concluded: \"We believe the store will become smaller.
They will become more integrated with what you order online and returns you don\'t like.
\"They will be more service focused and show less then you will have the flagship [stores]
There, brands can really show what they can offer.
\"The virtual fitting room may be too much for some, but it\'s clear that the line between online and offline will continue to blur as we continue to look for the perfect fitting room.