the world\'s top sports brands
Tiger Woods made $87 million in endorsements last year, $48 million more than Phil Mickelson, the next golfer. highest earner.
Manchester United\'s merchandise income is $23.
6 million, more than any team in the Premier League.
ESPN, owned by Walt Disney, charges an average of $3 a month for subscription fees.
26. so far, the unemployment rate in the United States is the highest. S.
Basic cable channel.
$2 Super Bowl 2007.
Every 30-600 million
The second TV commercial is the highest in sports history.
But what do these numbers tell us about the brand value of these athletes, teams, businesses and sporting events?
After all, it\'s their brand value. -
Over time, when we hear these names, the images that are engraved in our minds ---
This best measures their strength in sports and their ranking among their peers.
These figures tell us that Tiger Woods is the most valuable brand among athletes, worth $64 million.
The name Manchester United, worth $0. 351 billion, ranks first in the team.
ESPN is worth $7.
5 billion and No.
Ranked first in the sports industry.
The $0. 336 billion Super Bowl is the richest sporting event brand.
Our first Forbes Fab 40 ranks top 10 in the four categories of athletes, teams, businesses and events.
Our values are not based on popular contests or online surveys.
We use the same type of quantitative analysis that bankers, companies, agents, teams, athletes and sponsors use to analyze sports attributes.
While polls provide you with Kodak moments, brand value measures assets built by name for years or even decades.
The brand value of athletes is based on the fact that their endorsement income in the past year exceeds the average level of their peers, because their appeal to Madison Avenue best reflects their image, it\'s not the revenue they get from the competition, it\'s not the revenue their team pays them in some cases.
For example, Tiger Woods received $87 million in endorsement revenue last year, $64 million more than the average income of the top 10 professional golfers.
We do not include the travel bonus when calculating Wood\'s brand value because of his name (
Like the rest of our top 10 athletes)
Has become such a powerful force-
Created through years of incredible golf and meticulous public relations--
Unless he has a Michael Vic.
If he retires tomorrow, his endorsement income will continue to flood (
Think Michael Jordan wrote a lot).
Woods\'s top deal with Nike and GM is worth more than $0. 15 billion in total during the validity of the contract, although his terms of cooperation with American Express have not been renewed, A new $100 million deal by Gatorade is underway.
Manchester United are not the best football team in the world, not even in Europe.
The team has not won the FA Cup since 2004.
But say \"ManU\" almost anywhere on Earth \"(it is the most-
Recognized Sports teams in China)
Everyone knows who you\'re talking about.
Thanks to the long and rich history of the team (
Record 11 FA Cups)
The team earned $0. 132 billion in tickets in 2005.
2006, although its stadium is much smaller than AC Milan or Barcelona, it ranks first in football).
In calculating the brand value of a team, we eliminate those factors that are not directly linked to its name, such as demographic statistics and revenue streams that are shared equally with other teams in the alliance.
The Manchester United brand is worth $0. 351 billion, accounting for 24% of the team\'s corporate value (
Equity plus net debt).
ManU\'s brand value includes $94 million a year in sponsorship revenue and $70 million in television transfer fees.
Watch: The overall value of football\'s Real Madrid and Bayern Munich is $1 billion and $0. 838 billion respectively. $1.
2 billion for the New York Yankees.
But Real Madrid and Bayern have higher brand value (
$0. 288 billion and $0. 255 billion respectively)
Than the Bronx Bomber ($217 million).
This is because Real and Bayern have a higher percentage of their income from sources they don\'t have to share with other teams from their home countries (merchandise)
Or they have to share less revenue sources with their competitors than Yankee (television).
ESPN topped the sports industry with a $7 brand value. 5 billion.
The value of a commercial brand is based on the amount of its market value that exceeds its book value relative to the industry specification.
Last year, ESPN\'s revenue was estimated at $6 billion, thanks to their steady growth in five domestic networks.
Including ESPN deportation from Spain)
Regional joint services, magazines, websites and international platforms.
The operating profit margin of the network is usually 23%, so its operating income (
Essentially, income before interest, tax, depreciation and amortization)of $1. 4 billion.
ESPN estimates the market value of $22 billion to $7.
It\'s 5 billion more valuable than the network without ESPN\'s name.
Nike ranks second among the $5 sports business brands. 6 billion.
The 2008 Olympic Games in Beijing will allow Nike to showcase its swoosh logo and boost its brand in Asia, a huge opportunity for growth.
We evaluate sports brands by calculating revenue. per-event-day.
Although most countries in the world hold the Summer Olympics every four years (
$0. 176 billion for the event-day revenue)
And the football World Cup ($103 million)
This is the Super Bowl, which gets the most money from radio, sponsorship, ticket receipts, licensed goods and online platforms with a brand value of $0. 336 billion.
The Super Bowl highlights how far the NFL has evolved into a marketing genius in the last 40 years.
The first Super Bowl competition was held at the Los Angeles Coliseum on 1967, with so many empty seats you can buy a ticket before you kick off, with almost nothing.
TV ratings are not much better.
Super Bowl Sunday is right now.
National holidays and tickets are almost impossible (
Less than 1% of game tickets are available to the public by random draw)
And very expensive (
The average fare for 2007 Super Bowl is $614)
Rating is through the roof (
Four up to three.
Watching TV programs in AmericaS.
No matter how long the halftime is, it\'s hard to imagine losing first place in the game.
Front-Row Marketing Service;
Joyce julius and colleagues;
Partner John ManselSNL Kagan;
Sports and Entertainment;
The baseball Yearbook; Torino OGOC;
International Highway Corporation; NCAA; IOC; FIFA; UEFA; MLB; NBA;
Sporting Goods Intelligence;
Sky Radio UK
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