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Sports brand into outdoor market segment gradually mature

by:Yufengling     2020-08-15
Industry, in the next few years, outdoor market size will be more than 30% annual growth, traditional sports goods markets suffered a serious excess capacity, under the condition of the traditional sports brand began to accelerate segmentation outdoor market cake. Sports brand turned to outdoor is also a global trend, the industry at a certain stage of development, upgrade, refinement of professional performance. At present, the industry insiders are optimistic about outdoor products market, and that sports brand into the outdoor market has the congenital advantage. However, there are analysts believe that professional outdoor sports shoes clothing technology power demand is higher, if the function could not reach the requirements of outdoor sports equipment, may face unmarketable products, before there is no mature research and development team and management talent, traditional sports brand should not blindly follow suit, otherwise the risk is huge. Compared with entering the outdoor market, its thought according to the consumer segmentation market is promising. At present, the mature outdoor market segment is forming, many brands begin to pay close attention to niche, such as travel, drive, ride, and started trying to build its brand. Among them, the cycling jerseys market seems to be more popular with local companies. Multiple brands with the cycling equipment as the pinnacle of outdoor market. The personage inside course of study thinks, cycling equipment or traditional outdoor brands after segmentation is an important category of local brands or can this as the breakthrough point.
Dongguan Yufenglin Garment Co., Ltd. have now decided to extend our company in other countries.
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