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sainsbury\'s targets \"athleisure\" market with russell athletic tie-up
Sainsbury, Britain\'s second largest supermarket group, aims to take a place in the growing \"sports leisure\" leisure sports clothing market through cooperation with the United StatesS.
The company said on Wednesday that the brand is Russell Athletic.
Sainsbury has sold clothing under Tu\'s own brand, but has shifted from a traditional food retail base to a diversified one.
It bought Argos last year-and Habitat-
Home Retail owners 1.
1 billion ($1. 4 billion)
Make sure another non
It also promotes the development of its online logistics business.
The deal with Russell sports will make the United States part of Berkshire Hathaway. S.
On Sainsbury\'s Tu clothing website, the company\'s men\'s and women\'s clothing and men\'s bags are available.
This marks the first time a female customer from Sainsbury has been able to buy branded clothing next to the supermarket\'s Tu collection.
For men, this is the first brand partnership established by the group in 2015 with leisurewear company Admiral in stores and online.
Sales of \"Athleisure-
Sports and Fitness Clothing
According to Morgan Stanley, the UK market has grown by 42% over the past seven years, worth 7 billion.
Sales of the Tu in Sainsbury have increased by 15% over the past two years.
Sainsbury\'s is currently the sixth largest clothing retailer in the UK and the tenth largest clothing retailer in the world.
The main competitor of the supermarket --
Market leaders Tesco, Asda and Morrisons also sell a variety of apparel collections. ($1 = 0. 7780 pounds)(
James David reports.
Editor Jane Merriman)