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pharrell is onto something: dressing for success means deviating from the norm

by:Yufengling     2019-08-10
\"Wear for success\" is a familiar self-mantra
Help books, especially those devoted to helping a person succeed in the business world.
To be accepted in certain social classes, you need to look like someone who belongs there --
This is probably the idea.
In fact, wearing a non
A disciplined attitude can actually make you stronger and more accomplished.
This is the conclusion of the Harvard Business School Research Group.
In the Journal of Consumer Research, Sylvia Belleza, Francesca Gino, and Anat Keenan wrote that they deviated from the norm in terms of self
The display \"can be used as a special form of conspicuous consumption and lead to positive inferences about status and ability in the eyes of others.
In their view, dressing in an unconventional manner \"indicates that a person has the autonomy necessary to act according to his or her wishes.
\"In fact, you can ignore unwritten rules (likeDr.
Waitress in a lab coat)
Means you have a high level of ability and/or ability.
The researchers showed this dynamic in a series of experiments, which they called the \"red sneaker effect \".
The first 52 clerk to work in Milan, Italy
Armani, Burberry, Dior and other brand boutiques.
They read two versions of one of the 35-year-old episodesyear-
The old woman who entered such a store
She was told to wear a coat of clothing and fur;
Others were told she was dressed in the gym.
Another group learned that she was wearing high-heeled sandals and an expensive watch.
Someone else was told she was flipping.
Watch in a bargain.
Everyone was then asked a series of questions about the customer and her possible purchase behavior.
They reported that when she was wearing gym clothes or samples, she was \"more likely to shop and become a celebrity than wearing elegant clothes or Rolex watches.
The second experiment was conducted in a very different Harvard environment.
159 participants (Mainly students)
After reading an episode about a professor, they were asked how good he was at work and how much respect his students had for him.
The scholar is described as 45 years old.
Half of the participants were told that his beard was very clean and his tie was tied at work;
The message someone else received was that he had a beard, usually at T-shirt.
Also, they were told at random that he was either in a regular university or in a \"top university\"tier” school.
\"We found that the professor in the T-shirt did not shave
\"But only in a prestigious background\" can shirts have a higher professional status and ability, the researchers wrote
In this highly exclusive University
In such an environment, his dress may seem different.
Show his reputation.
In another experiment, 141 people recruited read an episode about Charles online, a person who participated in the official black event.
A draw party at his golf club.
Half thought he was wearing a traditional black tie, while others were told he was wearing a red tie.
Half of the latter group was further informed that his unusual clothing selection was based on ignorance of the rules, rather than an intention to deviate from the dress code.
Everyone was then asked about Charles\'s status and achievements.
They are more likely to believe in red.
Charles is one of the top members of the country club;
They also said he was more likely to win in the past golf tournament.
However, for those who told him
It is unintentional to conform.
\"Compared with conformity, observers give greater status and ability to non-conformity because they believe that it is necessary for non-conformity people to be autonomous to follow their wishes, and bear the cost of deviating from the norm, \"the researchers concluded.
So if you want to be part of a social group, put on your clothes and fit into it anyway.
But if you want to be considered outstanding, you may imitate classical pianists.
ISE Thibaudetand wore a pair of red socks.
He likes to dress in concert in a way that visually sets him apart --
Hall stage is not the only reason for his brilliant career.
But the study shows that it certainly does no harm.
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