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nike sales increase 31 per cent in the aftermath of its controversial colin kaepernick endorsement deal

by:Yufengling     2019-08-10
Nike\'s online sales have increased by 31 percentage points after the company launched a controversial \"only-to-do\" advertising campaign featuring NFL starColinKaepernick.
According to data from e-commerce research firm Edison trends, sales at the sportswear company surged 31 percentage points over last year over Labor Day weekend.
Especially on Monday and Tuesday, after Nike launched a new 30 th anniversary and played a new ad featuring the former San Francisco 49ers quarterback, sales increased
Nike was strongly opposed to itsKaepernick\'s endorsement deal.
The NFL star has sparked controversy in the national anthem over police brutality and racial inequality.
There is speculation that Nike\'s Colin kempnik advertising campaign could lead to a drop in sales. . .
Edison trend says it does not seem to support this theory at this point.
In fact, during Labor Day this year, Nike\'s sales rose 31 percentage points from Sunday to Tuesday, down from 17 percentage points of 2017 growth in the same period.
Trump has repeatedly criticized Kaepernick and other NFL players for kneeling down in protest and slammed Nike on Twitter on Friday: \"What is Nike thinking?
At a rally in Montana last week, Trump said he did not think Nike\'s endorsement deal with capenik was appropriate.
\"I don\'t like what Nike does.
\'I don\'t think they are doing the right thing,\' Trump said.
\"I respect the flag.
I salute our national anthem and most people in this country feel the same way.
Trump\'s comments came at the start of the NFL\'s new season. The season-
In the first match between the Philadelphia Hawks and the Atlanta Falcons, ratings dropped sharply as Trump again criticized the league.
While a delay in the start of the game on Thursday could affect the number, the number has fallen sharply as the NFL tries to calm the controversy over player protests.
Political analysts predict that Trump will try to inject vitality into his base before the critical mid-term to keep the national anthem issue alive
Elections for the term of office on November.
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