Nike\'s latest campaign is what we\'ve all been waiting for
In any of Nike\'s recent sports, you\'ll see a common factor throughout-all women are slim.
However, things have changed recently.
In a series of photos posted on Instagram, the sportswear giant has begun to include women of different shapes and sizes.
The brand has made a seamless transition without saying a word-it shouldn\'t be shocking to admit that their model looks diverse.
In the first article in 101, Nike1 focuses on finding the right custom sports bra
The model labeled \"size up\" Paloma Elsesser poses in a pair of gym yoga leggings and bras.
Paloma\'s image has been greatly welcomed, and hundreds of praise comments are filled with posts.
\"Women of all sizes should wear beautiful fitness gym clothes for women,\" one commenter wrote . \".
\"It\'s great to show all the women who like sports,\" another wrote . \".
Writer and health educator Claire Fountain has also been involved in the sport, and photos of her yoga poses wearing a sports bra and leggings have received the same positive response.
Nike2 however, despite some recent actions they have taken, the brand has been criticized because their bra only offers E in XL or cup size.
While Nike may not yet offer a full range of sizes, diversity in sports is expected to be the first step in achieving physical inclusion and diversity for global sports brands. Online Editors
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