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move over lululemon: outdoor voices poised to become the next name in activewear
Colorado\'s native old Boulder Taylor Hani, who founded outdoor voice two and a half years ago, believes that these five core projects are critical to the event: sweating, leggings, sports bras and tanks.
It has now evolved into a major collection of sportswear for men and women, backed by investors like Warby Parker, Sweetgreen and Blue Coffee.
\"I \'ve always been a growing, running and playing basketball player, but have never resonated with so many major sportswear brands around the creed of\" faster, better, stronger.
In Boulder, entertainment is an integral part of everyday life.
Hiking, running, hiking, skiing-
Activity is not necessarily measured by performance, it is social and entertaining.
\"I started the outdoor sound because I wanted a sportswear brand that really easily celebrated the proximity event,\" Taylor said . \".
The purpose of outdoor voice is to \"do things better than not do things\", a simple motto derived from one of outdoor voice\'s weekly team activities.
The whole company takes yoga every Monday at Sky kiosk in New York City and in Chinatown for a stand-up monthly pickup basketball game they call a \"Friday dribble.
\"For fans outside the office, outdoor voice is held once a month. V.
The jogger pants for men Club, where attendees meet at the headquarters on Canal Street, go running after work, often end happy hours at bars a few miles away.
\"We are very active in outdoor sounds, but not necessarily defined by it,\" Taylor said . \" The message resonated with customers, she said.
\"We \'ve created a series of sportswear that are technically built to perform, but they\'re designed for the path, the fields, the streets, and everything in.
Taylor had planned to play track and field at the university, but later went to New York to study design at Parsons University.
During her time at school, she was obsessed with technical fabrics and performance materials.
Taylor said: \"I like the idea of using texture technology fabric to exercise the body because it is designed for performance, but it also covers up the imperfections, which are more than matte black trouser legs
She began to dig into new technical structures, study the science of fabrics and their effects on the body in sports, and began to visit factories that produce fabrics for brands such as Lululemon and Nike, looking for her core fabrics.
In general, sportswear is reminiscent of mesh, shiny spandex and printed neon lights --
Colored yoga leggings, but outdoor sound, whose design team is from brands such as Calvin Klein, Alexander King and ruolimon, have a softer color taste.
\"I feel like there is a big aesthetic gap between the gym clothes for women I wear in my daily life and the gym clothes for women that are active in the market,\" Taylor said . \".
\"I was attracted to the shades of gray, navy and charcoal and I have been asking myself why there is not a clean, simple, low-key but very high sportswear collection
Quality of composition.
However, with so many brands launching sportswear as an extension of their brand, the market competition is increasingly fierce.
\"There has always been a movement trend like this, but it\'s very important for us to keep our core dynamic and functional,\" Taylor said.
The active part of sportswear cannot be the second idea, and we like to think about everything we do from a \"technical and rec\" perspective.
\"I think a lot of these brands will follow the trend, but for us,
Focusing on continuing to deliver the highest quality products we can offer has made us work very hard.
Page Blake Taylor said they didn\'t spend any money on marketing and the brand\'s impressive growth came from word of mouth.
For the whole of 2015, the business grew by 30% month on month, and more importantly, according to Taylor, the company\'s repeat customer ratio was very high, almost double the average e-commerce. commerce site.
Outdoor sound is part of a new generation of digital TV. first brands.
In last May, they launched a social campaign with the slogan \"do things\", from Alison Williams to GQ editor John Januzi, everyone posted on an outdoor sound device
Lena Denham, their first celebrity fan, posted a photo of herself running on the top of her legs and crop with a heartfelt description.
\"We don\'t pay attention to celebrities and we want to build the brand in a real way.
But it was very neat to see this happen.
There is no better person to represent a brand or title that we feel more strongly about.
It\'s live and we\'re glad Lena learned to enjoy running, \"Taylor said of her excitement about Lena\'s post.
Outdoor voice has also recently partnered with Leandra Medine, an uber popular men\'s exclusion site.
They found out that she is the perfect partner for young professionals and she is active, but her positive lifestyle is not her main focus.
The OV x Man Repeller kit is sold out in three days. J.
The crew created the brand as the first featured sportswear series they launched in 2013.
Outdoor outlet currently has a store in Austin, Texas, and plans to open a three-month pop-
This holiday is located at 199 Lafayette Street, New York City.
\"Health, exercise and comfort are the key and we want to give people the opportunity to try everything,\" says Taylor.
People, touch the fabric, jump before they buy something.
Our store in Austin is an amazing way to engage with the community in an ongoing way, and we keep learning from the feedback provided by our customers.
Outdoor voice plans to add a brickand-
Mortar shop before the end of 2016.
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