Connectica International Co., Limited
most online clothes shoppers send something back
People known as \"continuous returners\" are accused of pushing up prices.
Researchers who surveyed more than 1,000 online shoppers found that 63% of online shoppers returned to women\'s clothing.
Retailers say free returns are an important part of their business, but costs must be recovered somewhere or they may go bankrupt.
Consumer analysts, savvy marketing, have compiled numbers for \"You and Yours\" on BBC Radio 4.
The survey found that in the six months ended May 2016, 56% of respondents purchased any type of clothing online and returned one or more items.
The proportion of women\'s clothing is higher.
The study also shows that people under the age of 18
24-year-olds are twice as likely to use their smartphones to shop online as their parents.
Catherine Chatsworth, a savvy marketing company, said: \"The smartphone revolution has made shopping closer and closer --
Right next to our wallet or wallet.
\"The immediacy and ability to buy things anytime, anywhere is very important for this generation.
\"Student Emily Murray is one of the new generation of shoppers.
She said she bought a lot of things online, especially if she didn\'t want her photo to \"appear on the same dress repeatedly on Facebook.
She said it was \"almost impossible\" to know which one would suit her, so she ordered a different size.
\"I ended up sending back half of what I bought and probably more,\" she said . \".
Many returns are processed for major retailers through logistics companies across the country.
Clipper\'s CEO, Tony mannicks, said the brand he worked with did not want to be associated with the large number of returns he handled at any time --
Enough to cover \"40 Premier League football fields \".
You and your reporter Samantha Fenwick.
He visited a factory in Clipper at a secret location in Yorkshire.
Said there were some clothes that didn\'t come back during the rush hour.
She described lipstick stains and other obvious signs of wear and tear.
About 5% people were eventually \"tied\", mannicks said \".
\"The first check we did was the so-called sniff test because the new clothes smelled like new clothes,\" when he described them as being used to check whether a piece of clothing was washed or worn out, he said.
This waste can be a big problem for retailers.
Barclaycard\'s recent research shows that in order to pay for the cost of managing and processing customer returns, one in every five online businesses raises prices.
Under the law, retailers must provide customers with the option of returning goods within 14 days.
Once the shopper informs the retailer, they have 14 days left to return the item and must refund the item within 14 days of the retailer\'s return.
Young shoppers are more likely to accept the offer, and while retailers often demand returns, they do not have to provide a reason to return them.
Lee Bloor of Lavish Alice, an online fashion retailer, said e-commerce boom
Business means shoppers now have a different relationship with when they first entered the physical store --and-mortar store.
\"You\'ll try it on, you\'ll touch it, you\'ll feel it, you\'ll see how it\'s installed in the locker room, and you\'re more likely to keep it when you buy it.
\"Today, we are noticing the tendency for consumers to buy multiple products of the same size, so they use the bedroom as a dressing room,\" he added . \".
Dealing with all these returns is a challenge for businesses, but Emily Murray doesn\'t regret her shopping habits.
She said she spent a lot of money at online retailers.
\"If this is their problem, they should not promote free returns and free shipping,\" she said . \".
At 12: 15 on Monday, May 30, 2016, you can hear more about you and you on BBC Radio 4.