Connectica International Co., Limited
made for work and leisure
The team of wives of Kevin Kong and Vivian Ng saw a market gap in sportswear that could seamlessly transition from the studio to the street, and the company is
Last year was a particularly good year.
The total revenue exceeded million-
Ringgit mark, expected to double the amount this year, has become the best brand for fashion and sportswear at 2018 international prestigious brand awards.
Kong, 31, and Wu, 29, remain modest about their achievements and believe they can do better.
However, they have been a long way from the humble beginning, and the small apartment they rented has doubled to become a warehouse, and the hole will be delivered on a motorcycle to save the cost of express delivery.
Entering the apparel industry was inspired by Hong Kong at the time.
Girlfriend Ng, his junior at Malaysian University, is widely admired for her fashion sense.
When college students began to ask where she got her clothes, the aggressive young lady saw the opportunity to earn her pocket money.
She started buying heavily from Taobao and sold it to her course partners via Facebook.
As early as 2010, online sales were still a novelty, and she made a big deal.
So much, Kong had to manage her business when she went to Sweden for a student exchange program.
While experiencing this business process in person, Hong Kong has also seen the untapped potential of the fashion market, which is worth exploring.
While stepping down from his day-to-day job as a financial analyst, he attended night school to learn the skills to create a website and use Photoshop.
In 2013, he quit his job and started a clothing company with Wu, who graduated that year.
They named the company ViQ, which is the motion truncation of the Ng name.
Although Wu\'s father is a logistics service provider for Johor, Kong\'s parents have different reactions.
His father and mother-the clerk at the hardware store and the clerk at the gas station-thought Kong Quan was crazy to leave a premium store --
Work in a multinational company for a risky business.
But that\'s his motive.
After seeing parents struggling to support their families, Kong Quan sees starting a business as a way to break the cycle of poverty.
\"In college, I was called someone who never ordered more than 3 Myr. 50 for lunch.
\"Business is the best opportunity for me to create a comfortable life for my loved ones,\" he said . \". A grown-
The idealistic couple soon knew about running an adult.
Up business is far from the fun of selling clothes online.
Initially, they purchased clothes from the original equipment manufacturer of the clothing (OEM)
An acquaintance of Wu\'s father.
\"In this way, it is easier for us to control the supply chain compared to buying from Taobao, especially in terms of design and quality assurance,\" explained Kong.
In the first few months of starting a business, they found the spandex long pants series to be the best seller.
Ng used this observation to design his own sportswear series.
She made some sketches for her ideal sportswear outfit and persuaded the garment maker to turn her design into a real prototype.
Kong built a website with his newly acquired skills to sell their products, but they felt they needed a brickand-
Brand exposure mortar shop.
They rented a retail store in a shabby shopping mall in Penang because of the tight cash.
At RM1, 300, this is the cheapest price they can afford.
In order to keep the cost low, Kong personally delivered the product to the customer with his motorcycle.
\"If we use Poslaju I have to pay 6 yuan per delivery-enough to pay for the fuel for a week! He pointed out.
Ng also gave up some indulgence.
At this critical stage of their business, going to a cafe is a luxury she can\'t afford.
But in their first location, the walking traffic was low, causing them to move to a supermarket.
Unfortunately, it doesn\'t give them the kind of customer they want.
\"The crowd entering the hypermarket is week after week.
\"This is very different from a shopping destination like Ipoh parade or the city of Jinta, where there are new customers looking for new trends,\" he said . \".
After a difficult year, they decided to reduce their losses and move to Ipoh.
The stability at home gave the couple room for breathing to recalibrate.
One thing is for sure-they didn\'t give up their dream of starting a business.
With this re-combination and re-adjustment, Malaysia\'s fitness awareness is on the rise, which in itself has spawned another interesting trend.
\"People like to take selfies at the gym and post them on social media.
They don\'t want to wear the same clothes for two consecutive days.
\"I must have committed a crime myself,\" Ng said with a smile . \".
\"We know the sports market is definitely on the rise.
\"One thing they do is recruit a fitness trainer to sell their products.
Ng reason: \"Students trust and accept the teacher\'s advice . \".
The strategy paid off.
Today, their agents across the country contribute 10% of their revenue.
They know that creating brand awareness is essential for a new player.
But instead of advertising, they decided to do pop ads.
Shops and roadshows.
\"You get instant cash during the roadshow.
Also, you can explain your product directly to the customer so that marketing is more efficient.
Direct customer interaction also helps us to design according to our actual needs.
\"The speed of entering the market is very important.
This is one of the core strategies of successful brands such as Zara . \"
After a year of roadshows, they are confident in opening retail stores in Ipoh.
\"We have a mature fan base who told us that they want to buy our products, but once the roadshow is over they don\'t know how to find us, he added: \"So we think it\'s time to have a permanent place. \".
From selling OEMs and their own products, ViQ has moved to creating their own designs.
Although actual production is outsourced to the same manufacturer, ViQ fully manages the R & D process and oversees quality control.
To facilitate this, the couple leased a space as their headquarters at the manufacturer\'s factory.
\"Manufacturers operate like our close business partners.
\"We complement each other in many ways, but we certainly hope to turn ourselves into a full original brand manufacturer one day,\" Ng said . \".
Between roadshows and operations, their efforts and sacrifices are gradually being rewarded.
ViQ\'s staff has grown to 20, and they have expanded to four retail stores in the prime location, including their flagship store in Petaling Jaya paradm.
In 2016, Kong Quan finally upgraded his Yamaha motorcycle to Honda.
When asked about another thing they wanted them to do, Ng did not hesitate: \"Choose a bad location based on the lowest cost.
Although the rent was cheap, our first branch did not bring much revenue.
In the first year, we did not receive wages for eight months.
As for Kong Quan, he thought he had spent too much time in operation in the first place.
\"I\'m not sure if it\'s my personality or the education system that trains me in some way to do something, but I want things to be systematic.
I learned that nothing is perfectly organized in business-labels, product categories, warehousing.
\"Looking back, this is the secondary thing.
\"We should focus more on building brands,\" he said . \".
Then falling down and standing up again is part of running the business.
\"From conversations with other entrepreneurs, I came to the conclusion that the most critical of all the factors that determine business success is endurance.
In business, you need to be a marathon runner, not a sprinter, to keep the distance, \"said Kong.