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lululemon athletica suing under armour for allegedly copying $52 sports bra design

by:Yufengling     2019-08-29
The battle for a better bra is taking place in court.
Under Armour\'s Athletica of Lululemon sued the design of the custom sports bra suspected of plagiarism, showing how important it is to have underwear for retailers that are generally ubiquitous.
According to lulullemon, it\'s $52 Energy Bra
There are four straps.
Cross at the back“does it all.
That\'s why Vancouver-
The US-based company said it sued its rival, Under Armour, for violating patents and trademarks.
In a lawsuit filed this month, Lululemon said it had objections to the four sports bras of Under Armour, which range from $29.
99 a strap to $39.
99 armor solar eclipse low impact.
In the document, Lululemon said that \"the unauthorized conduct of Under Armour has caused and continues to cause irreparable damage, the business of Lululemon.
A spokesman for Lululemon declined to comment on the matter.
Representative of Baltimore
Under Armour said the company \"attaches great importance to the intellectual property rights of others.
\"The two companies are fighting for a quick piece.
The growing custom sports bra market, which analysts say has sales of more than $1 billion in the United States. S. sales a year.
Last year, executives at the company said third
Bra sales in the first quarter increased by more than 20 year on year.
Patent lawyers say this type of litigation rarely happens in the fashion industry, mainly because there are very few retailers willing to go through this kind of trouble --or expense —
Get design patents for their products.
\"It\'s a long and expensive process --
What we\'re talking about is that at least a year and a half have thousands of dollars left.
Just to get a patent, \"said Laura Ginoza, an intellectual property lawyer in Miami.
\"It\'s a lifetime in the fashion industry, and if you\'re lucky, the life of a dress is a season.
\"Lululullemon, who has more than 30 design patents, clearly believes this bra is a product with a long shelf life,\" she added . \".
In order to obtain a patent, the company must prove that the strap of the custom sports bra is an original \"not obvious\" design with ornamental value (
Not strictly functional).
\"The threshold for obtaining a design patent is high, and that\'s one of the reasons why you haven\'t seen many of these cases,\" said Christopher Larus, intellectual property lawyer at Minni apores.
\"If this case goes forward, I expect there will be a fair amount of focus on whether the design of lulululemon is really novel or whether this is something that has been done before.
\"Sport bras and bras have been the main drivers of recent growth in the bra industry, which has been dominated by Victoria\'s secrets for years.
But recently, the company\'s sales have been declining, opening the door for online startups, sportswear companies and others.
\"When you have a player who owns most of the market, like Victoria\'s Secret, you start to see the real loss of innovation,\" Heidi Zak said . \"
Founder of Directto-
The third consumer bra company.
\"The status quo is what people are used to and companies don\'t think it\'s necessary to create anything different.
We are finally beginning to see this change.
For example, the third love provides half
Sizes from AA to G cups will be expanded to K this week. (
By contrast, Victoria\'s Secret culminates in DDD. )
Other startups like True & Co.
A bra with no wires, elasticity or padding is provided.
\"People realize that consumers are looking for a new bra --
Whether it\'s a new fabric or a sizing method
\"The company is in a hurry to solve the problem one way or another,\" said retail analyst Sucharita Mulpuru . \".
\"It seems to me that lulululemon is trying to protect its design and has the potential to scare away competitors.
\"This is not the first time this company has got $2.
With a revenue of 34 billion, competitors have been brought to court.
In 2012, lulululemon sued Calvin Klein for copying the belt design on $98 Astro pants.
The companies later settled out of court in an undisclosed amount.
Jeremy de bill, a law professor at the University of Ottawa, told Reuters at the time: \"What Lu Lumont is doing here is to circle his territory . \".
\"The business strategy is to prevent others from even trying to copy the design because it will cause them legal issues.
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